How to Create an Instagram Ad Video in 9 Simple Steps


To create an Instagram ad video, you first need to choose the right format for your ads. The formats are:

  • Vertical video (you can also use landscape if you want, but vertical is ideal for videos on Instagram).
  • Video with portrait orientation (the same as vertical).
  • Square video.

After choosing the format, it’s time to record the ad video. You’ll need a smartphone or digital camera for this. Record a short video (1-2 minutes) that shows your product and how it works. You must show how the product will bring value to your potential customers. Keep reading if you need to know how to create your Instagram ad video step by step.

Think about what people would want to know about your product before they buy it and show that in your video ad! After recording, edit it using video editing software such as iMovie or Windows Movie Maker (both free). and don’t forget to export the video with high resolution to be more attractive.

Now comes the fun part! Add music and text to your ad video so that it looks great and people can easily understand what you are trying to say. You can download royalty-free music from sites such as AudioJungle, or use your music.

If you have the skills, you can even make your high-resolution music. Once you have added the music and text, it’s time to upload your video to Instagram.

How do attract more people to watch the Video Ad?

The most important thing about creating an ad video for Instagram is to remember that people are on Instagram to connect with other people and not brands. So you need to make your video more engaging to catch the eye of your customers.

Don’t try to sell too hard! Keep the video simple and focus on creating an emotional connection with your audience.

Once you’ve created the ad video, move on to creating the ad itself. It is very easy to make an ad on Instagram because of its clean interface. Go to Facebook ads manager and click “Create Ad”. You will be prompted to select “Instagram Ads” as the platform for which you want to create an ad:

Now it’s time for some more fun! Choose “Video” as the ad type and upload your video. Now you can choose the audience for your Instagram video ad:

You can target people based on their age, gender, location, and interests. Once you have created this ad, it is time to start promoting it. You can do this by tapping the “Promote” button in the top right corner.

You will then be prompted to choose how much you want to spend on your campaign and what day of the week you want to run your ads:

Once this is done, Instagram will take care of the rest! Your ad will start showing up in people’s feeds after 24 hours of the campaign going live.

If you don’t get a good response from your first campaign, don’t worry! Try again with some different targeting until you find a niche that works well for you and increases conversions.

Now let’s talk about what you need to do to make your Instagram ad video is follow these 9 simple steps:

Step 1: Plan Your Video

The first and most important step to creating an effective video for your business on Instagram is to plan your video.

It’s important to outline the overall look and feel of your video ad. This includes the color palette, the camera angles you’ll be using, and the background music you’ll be adding.

Make a plan for at least 30 seconds of footage. This is the minimum amount of footage you should shoot for each video. If you only have a short amount of time to promote your business, then a 15-second clip is even better.

All of this planning will help you stay focused while creating your video. Plus, it’ll help you make a better ad in the long run.

Read more about How to Start a Dropshipping Business: Step by Step Instructions for 2022

Step 2: Choose a Template For your Instagram Ad Video


Once you’ve got your plan for your video, it’s time to choose a template.

There are tons of pre-made video templates on Instagram, but we recommend avoiding them. They’ll probably have a lot of competition from businesses that have already used them, meaning they’re unlikely to get views from new customers.

The best way to make an effective video ad is to use automated software. We recommend using InVideo, which is free to use. InVideo has a ton of free video templates you can use to promote your business.

Try using a vertical video ad format for stories and reels. It has a much higher view-through rate (VTR) compared to horizontal video formats on Instagram. If your video is horizontal, you can use InVideo’s “Configure for vertical” option to convert it to a vertical video ad for stories and reels.

Here’s an example of a vertical video ad (stories and reels) that has a high view-through rate (VTR) on Instagram:

We recommend creating videos that are about 1040 pixels wide and 480 pixels tall. Avoid making your videos that are wider than 1050 pixels because they won’t fit in the Instagram feed. Also, don’t go smaller than 480 pixels, or you risk your video being cropped when it appears in the Instagram feed.

Step 3: Choose a Video Length and Edit the Instagram Ad Video


Once you choose your template and images, you should create the actual video for your business. You can do this by uploading the images to InVideo or by taking pictures with an actual camera or smartphone. Then you should add text to the photos using InVideo and add music if you want (but music isn’t required).

If you choose to create the video using InVideo, here are some helpful tips:

If you want to use text, grab a color from the image that you’re using in InVideo. Then find the correct font and size for your text in the style panel on InVideo. Finally, adjust the spacing between each letter and word by clicking on the “T” icon at the right of the screen.

You don’t have to use music with your Instagram video ad. However, it can give your ad more emotion and make it more memorable if you do choose to add music. You can download free-use music from Epidemic Sound or search for free-use music on InVideo or Spotify.

No need to edit your footage and add transitions between the shoots if you need and put movement to your text to make your video more attractive to people keep in mind that will take around 1-3 hours depending on your skill in how to use InVideo.

Export your video by selecting “File” > “Save as MP4”

Step 4: Write a Compelling Description For Instagram Ad Video

After you’ve selected your template, it’s time to write the description for your video.

Videos that don’t have a compelling description end up with low views. This is because people don’t want to take the time to watch a video if they’re not going to be given any value in return.

The description for your video ad is your chance to tell the story behind the photo you’re featuring in the ad. Focus on writing a compelling introduction that leads to the products you’ll be selling in your feed.

Keep your descriptions short and sweet. You can always expand on your details and add more information in the comments of your Instagram posts. This way, if a customer is interested in your products, they can click through to your website or submit a purchase on Amazon.

Step 5: Add a Call-to-Action


Instagram is a fantastic way to get your brand’s name out there. However, you don’t want to just post any old photo or video and hope that people will see it.

You have to be intentional about how you post your content. You should always remember to add a call-to-action at the end of each one of your Instagram posts.

There are many ways to do this. For example, you can ask for comments or ask people to submit their email addresses in exchange for something special (such as a coupon). You can also offer value by giving away free information or asking your followers to click on the link in your bio (more on this later).

When you add a call-to-action, it helps you get more engagement and reach even more people than before because they’re more likely to engage with your content and help spread the word about your brand.

Step 6: Add Hashtags

Add Hashtags

Hashtags are a great way to find new customers on Instagram. They allow you to connect with people who have the same interests as you and help you build a loyal following of customers.

To use hashtags on Instagram, all you have to do is add a pound sign (#) before each word or phrase that describes your content. For example, if you’re posting a picture of your latest product release, then you could use hashtags such as #newrelease or #newproductlaunch.

When people search for these hashtags, they’ll see your post in their feed and might even comment on it or like it, which will help boost the reach of your Instagram account. If your post is particularly good, they might even share it with their friends and followers!

Step 7: Optimize for Video Views

Now that you’ve got your video planned out, shot, and detailed, it’s time to optimize your post for views.

First, make sure your video is public. You can decide later if you want to make it private or invite-only. Next, make sure you’re featuring a relevant image for the video. You can use Invideo stock videos to create the perfect video for your post. Make sure to use a logo so you can let people know about your brand.

Finally, you can use a few hashtags to help people find your video. Just like in the previous step, you can use hashtags to describe your content. For example, if you’re posting a video about how to make a strawberry smoothie, then you could use hashtags such as #smoothie or #drinks.

Step 8: Post Your Video

Now that all the hard work is done and you’ve optimized your Instagram post for views, it’s time to hit the “Post” button! Make sure that your post is public (otherwise it won’t show up on Instagram) and then start spreading the word about it on social media and other platforms.

Step 9: Watch the Views Roll In!

Now that people have seen your video, they might like it and decide to share it with their friends. This means that more and more people will see your content and might even decide to follow your profile.

Using these steps will help you get more views and likes on your Instagram videos. These are some of the best strategies that I’ve used in the past to grow my account. If you have any questions or comments, then let us know in the comments below!

You will find the best examples in this article: A Guide of Dropshipping Video Ads Examples

Instagram ad video FAQ:

How long is an Instagram ad video?

You can use the same process that you use for regular Instagram videos. Just remember that you need to make sure that your video is a minimum of 30 seconds and a maximum of 60 seconds long.

How do you get likes on Instagram ad videos?

Just like any other Instagram post, you can use hashtags to get more views. You should also try using a call-to-action (CTA) in your video. This will encourage your viewers to click on the link in the description and watch other videos or follow your brand.


Creating an Instagram ad video is easier than you think. Follow these 9 simple steps and your video will be ready in no time.

Remember to stay focused and plan your video before you shoot it or edit it. This will help you stay on task and avoid missing any important details. Next, select a template, write a compelling description, add call-to-actions, and optimize your video for views.

Your Instagram ad video will be ready to go in no time! If you have any questions please write them down in the comments and we will answer you as soon as possible.



2 thoughts on “How to Create an Instagram Ad Video in 9 Simple Steps”

  1. In start you have said there are 7 steps. But there is no any sequence in steps…5,6 then 5,6..will this info help when there are common mistakes in article

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