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Hello Friends!

I am Alaadin the owner of Drop Marketers. I am available, to provide you custom guidelines for online marketing. If you need any type of help in this regard you can contact me by filling the form given below.

FAQs about Online Marketing

1. When will I start seeing results from a digital marketing campaign?

It’s important to remember that very rarely does marketing get results overnight. This is why we use a multi-channel sales funnel to help our clients acquire new customers. It’s not enough to just attract more people to your site – you have to put time, effort, and money into nurturing them into customers.

Our clients generally start seeing some small results in the first month of the engagement, but the biggest improvements in total revenue aren’t seen until a few months into the engagement.

2. What marketing channels will drive the most revenue?

Asking what marketing channels are the most effective is a bit of a loaded question. Generally, if you examine your analytics to see which channel has the highest revenue directly attributed to it, the answer will be paid advertising. However, keep in mind that a lot of factors contribute to the success of paid media, from the quality of your website to the desirability of the offer to the strength of your sales funnel and more.

3. How much should I spend on paid media? How much should I budget per advertising channel?

There is no one-size-fits-all answer to how much you should spend on ads because there is simply too much variation. Factors including industry, target audience, your product’s price, your website, and more can affect the cost per acquisition (CPA), which affects how much you need to spend on ads. It also depends on what channels you are using to run your ads. However, there are some general rules of thumb that you can use to decide how much to spend on ads.

  • On Facebook, you’ll want to spend at least the cost of the product, per day, per ad set. For example, if your product costs $20, and you are running five ad sets, you’ll want to spend $100 per day or about $3000 per month.
  • For paid search, such as Google or Bing (yes, Bing!), it depends on your average cost-per-click (CPC) and conversation rate. You’ll want to calculate what it would take to get at least one conversion per campaign per day. For example, if your conversion rate is 1%, and your average cost per click is $1, then set your budget at $100 per day or $3000 per month.

4. What kind of return should I expect from paid advertising?

There are many factors outside the platform that affect the return on investment (ROI): ad quality, website quality and ease of use, the product’s price, industry, and much more.
With that said, there are a few facts about ROI that are almost always true.

First, acquiring new customers will nearly always be more expensive than advertising to your current fans. To make advertising profitable, you need a strategy to maximize profit on acquired customers; even if you have a low ROI on a certain platform, you need to evaluate ways to make the most off of the customers you’ve already acquired. At the end of the day, you need to be focusing on increasing lifetime value (LTV) and/or average order value (AOV).

Second, an experienced paid media or Facebook Ads specialist can help you increase your ROI because they have added insight about what works, what doesn’t and what ROI you can reasonably expect to achieve.

5. How much does influencer marketing cost?

The cost of influencer marketing varies greatly based on the platforms you use to manage it, the types of influencers you work with, the product you offer influencers, and more. Regardless, if you choose to use influencer marketing as part of your overall marketing strategy, you’ll need to budget for the following:

  • Agency fees for managing influencer marketing
  • Platform fees for identifying top influencers (up to around $800/month)
  • Fees to pay influencers for posts ($0 – $500+)
  • The cost of sending a free product to influencers

6. How often should I post on social media and which platforms should I use?

Posting all the time on all the platforms may sound like the best strategy, but in this case, there can be too much of a good thing. Overposting on social media is typically not the best use of time, especially for startups with a small marketing team and a small budget. Rather, a better approach is to examine your target audience, examine who they are and when they are online, and let that guide your posting strategy.

Facebook is a great place to start. As the largest social network in the world, there is a pretty good chance your audience is there. Organic Facebook content helps improve your Facebook Ads’ performance, yet another reason it’s helpful. On top of this, Facebook offers audience insights, including when your followers are online, which can be a great starting point for building a social media strategy.

Drop Marketers